EFCU Supports Edge of Discovery Initiative

All communities are made up of many voices, and as a community-focused, member-owned financial cooperative, Elko Federal Credit Union (EFCU) was eager to lend its support to an initiative that will soon give voice to a valuable part of the community – the Sho-Pai tribes of Owyhee. EFCU presented a donation of $1,000 to Edge of Discovery to support its media art installation about the Sho-Pai tribes, which will be exhibited at the Northwestern Nevada Museum in Elko starting in mid October.

According to Edge of Discovery, the art installation will seek to deconstruct the “Mythic Indian” stereotypes perpetuated in mainstream media and present the real individuals, landscapes, and conversations that bring to light the diverse cultural identity of the Native community. The installation will include multi-screen art as well as 360-degree video technology to present the real story of the Sho-Pai tribes of Owyhee.

“Getting to know our neighbors in an authentic way is important in our credit union, so an opportunity to help the people of Owyhee learn more about their own neighbors felt like a natural fit,” said John Kelly, CEO of Elko Federal Credit Union. “We’re honored to be able to support the Sho-Pai in this small way and to help them make their real voices heard.”

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